This project is designing a user-friendly, visually appealing e-commerce mobile app (UI/UX design) for the French-based designer home decor brand, Douceur Homeware, which is a expanding project of my previous web design creation.
To begin, good branding and storytelling are the keys to a successful business. Therefore, for the first stage, I completed the branding and craft a story for the brand to humanize it, also defining its style and values. With the assistance of AI tools, I was able to refine my brand story and vision and create a moodboard to establish the style and aesthetic of the brand.
knowing the user of your design along with their characteristics and needs is of utmost importance. By creating user personas and an empathy map, I can further narrow down my main target audience and discover their frustrations and needs so that I can provide solutions to help solve their problems. At this stage, I already have a rough idea in my mind.
the app structure and create a user flow diagram is created. I drafted a basic e-commerce flow from login — home — categories — product listing — product details — checkout & payment.
After completing the research and documentation process, I began working on the low to mid-fidelity wireframes to visualize my ideas and design, defining the basic user flow, layout, components, and interactions. I opted for five major pages given the limited timeline — Login, Home, Search, Listing Page, and Details Page.
refined the wireframes further by adding images and colors according to the style guide I had created earlier. Additionally, I integrated filter and sort features to enhance user interaction. Furthermore, I initiated work on the interactions to make a clickable prototype for testing later on.
Usability testing is critical to ensuring that the final product aligns with the needs and preferences of users, catching any blind spots I might have missed. I invited three participants, who are my target audience, to conduct the usability test on my prototypes in person. After the usability test, I received constructive feedback and comments on my prototypes.
Refined the design based on usability test results and completed the project with a final clickable prototype ready for implementation
