The main of this project is to create a website for "Samba Grill," a Brazilian Barbecue restaurant aimed at providing an authentic dining experience for families and the mass population of Toronto.
The goal is to create a visually appealing, user-friendly, and informative website that reflects the essence of "Samba Grill" and entices visitors to indulge in an unforgettable Brazilian BBO dining experience.
we have conducted research so as to understand the target audience, their preferences when it comes to exploring restaurant websites, especially for a Brazilian Barbecue dining experience
Created a moodboard to capture the essence of Brazilian culture, vibrant colors (red, orange, vivid), as well as gather inspiration from various design resources website
After that, we further established a unique UI style guide that integrates the chosen colors, typography, and UI elements, ensuring a consistent and visually appealing look throughout the website
we have conducted research so as to understand the target audience, their preferences when it comes to exploring restaurant websites, especially for a Brazilian Barbecue dining experience
We sketched low-fidelity prototype on paper and visualize the basic structure and layout of the website and mobile (home - about - menu - event - location - reservation)
we refined design into a high-fidelity prototype using Figma, the color, imagery, and the content, and started to work on the interaction
we conducted usability tests with five participants to evaluate the user experience, navigation, and overall functionality of the website, making adjustments based on user feedback to enhance usability
Refined the design based on usability test results and completed the project with a final clickable prototype ready for implementation
